In today’s internet-driven society, businesses without some sort of social media presence often struggle with keeping their customers engaged and informed. Utilizing at least one social media platform, regardless of which industry the business is in, can have a transformative effect on a business’s growth.
Just having a Facebook page isn’t enough—you do have to put forth some effort. Here are three ways you can boost your current social media interactions with your customers.
If you’re looking to increase interaction, holding a giveaway is often an easy way to boost visits. You don’t have to give away something elaborate, it can be as simple as a small gift card to the business or a basic service. The goal of the giveaway is to engage with your customers and to hopefully earn repeat visitors.
This can be a good way to get your customer’s feedback about your business. You can survey your social media followers on what they’d be interested in buying when you’re considering new products or services. This works to create a two-way relationship with your customers.
The best part about this kind of customer interaction is that it requires relatively low investment on your part, especially when you consider the payoff you could reap from it.
Another way you can increase your customer interactions on social media is to recognize your customers. One way you could do this is by spotlighting customers that give you positive feedback after making a purchase. For example, you could reshare the message that they leave you on your social media platform. This practice increases visibility for both you and your customer, and it can make your customer feel good about themselves.
While this may not seem important in terms of your business, it can increase the likelihood of their repeat business—plus you never know when someone needs a boost!