We live in a world of content. This means that it should come as no surprise that it can be hard to get your ecommerce brand to stand out from the crowd. While it can be difficult, there are some ways in which your business can help themselves stand out and be seen.
One such way is through social media. But just saying you’re going to use social media won’t solve all of your problems.
You’ll need a strategy.
Social media strategies to help build your e-commerce brand
1. Utilizing Facebook Pixel
Retargeting is one of the more useful ways to hack the digital marketing world. This basically means that you take your existing ads and/or other media and purposefully place them in front of those who have already interacted along your sales funnel. This usually results in a finalized purchase or newsletter subscription.
Furthermore, it’s been said that to gain legitimate sales leads it often takes upward of eight touch-points. This means that one of the best ways to utilize retargeting is by making Facebook’s tracking pixel work for you. Facebook’s tracking pixel makes it possible to reconnect with visitors who have viewed your entire home page, someone who clicked and left quickly or any other interaction.
2. Utilize Live Video
Video is becoming increasingly more important to social media strategy for businesses. It doesn’t hurt that video is one of the more preferred methods of interaction on the internet. A vast majority (nearly 80 percent) of people report that they’d much rather watch a video than they would read an article or blog post about the same topic. Regardless of which social media platform you choose to interact with your customers, consider incorporating video to capitalize on those interactions.