It’s been proven that social media has the power to be a useful tool for advertising for companies. A big part of this is due to influencers who use products and then feature them on their own channels. Companies that find a social media influencer that likes their products can increase their brand recognition which […]
Social Media
Businesses Struggling to Calculate Social Media ROI
One common struggle of marketing agencies and chief marketing officers (CMOs) face is measuring the success of the business in terms of social media ROI. MDG Advertising discovered that 28 percent of marketing agencies admit they grapple with quantifying the impact of their social media marketing campaigns. 55 percent reported they can somewhat measure their […]
Improving Your Business’s Social Media Practices
In today’s internet-driven society, businesses without some sort of social media presence often struggle with keeping their customers engaged and informed. Utilizing at least one social media platform, regardless of which industry the business is in, can have a transformative effect on a business’s growth. Just having a Facebook page isn’t enough—you do have to […]
3 Major Social Media Trends Businesses are Seeing in 2018
Just like other aspects of technology, social media is constantly evolving. Some of the more recent changes involve new algorithms and advertising tools. Want to keep up with all of the changes businesses can expect this year? Below are three of the biggest trends businesses are seeing on social media. 1. Is the end of […]
Should You Expect Social Media Marketing ROI?
While many businesses may understand that they should utilize social media platforms, most fail to comprehend its full importance. Sooner or later, it all boils down to the return on investment that businesses gain from social media marketing. Let’s face it, marketing can be expensive, and businesses typically have a strict marketing budget they need […]
How to Build a Stronger Brand Using Social Media
Given the mass usage of the internet—and more specifically, social media—to conduct business today, it should come as no surprise that having a favorable online reputation is essential for sales rates and profits. Furthermore, according to recent surveys, around 90 percent of people trust the reviews they read about businesses online. Many of these respondents say […]